This is a sample article for www.ultimatesalescopies.com. Please keep in mind that it has been reduced in both length and depth as it has been designed to showcase what members receive.

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Buy my Widget
It’s a great deal at just
$19.99 plus shipping.
http://www.widgetfactory.com

Oh, I’m sorry, were you trying to sell me something? With that bland and predictable ad I wasn’t too sure if you were doing it because you want to or if you were doing it because your boss said to. That kind of advertisement is largely ineffective, yet that’s what over 90% of the PPC ads look like in any of the major providers (AdWords, YSM, etc.). The real question here is: why?

Why is the internet filled with boring and uninformative ads that do little to further their actual cause? Each click that the ad generates (and I imagine its precious little) is probably coming from someone who’s not going to convert despite the fact that the price and widget name is in the ad copy. Would you like to know why?

Because that person is likely shopping you. You’ve just spent $X.XX on that click for a visitor who is most likely shopping around trying to determine if they’re actually going to buy your widget.

Let’s cut to the chase here and outline what makes an effective ad since we now have a general idea what doesn’t.

• The ad should be eye catching - I’m not saying to make some outlandish claim, but the ad should be interesting enough that it will grab attention when required and hold that attention long enough to generate the next crucial element of an effective ad copy.

• The ad must generate curiosity or interest - This is absolutely critical. If you can put that reader onto the first part of the sales process (interest/curiosity) you will be leaps and bounds ahead of your competition. Why? Because that visitor is entering your website already interested or curious about what it is you’re offering for sale. This means that they are further along on the sales process and will take less convincing than someone who is relatively blind to what you’re selling.

• The ad needs to seperate itself from the competition - Your competitors will have multiple ads running, so shake them down with ads that are creative and compelling- your CTR will skyrocket while theirs plummets. Unless your competition starts copying your ads you can expect to utterly dominate them.That’s a great feeling. Trust me.

• Lastly, the ad needs to deliver on its promise - Your ad doesn’t have to say a lot to mean a lot. Choose a message you want to get across, be it price, availability, features, etc., and write an ad that delivers that message as effectively as possible. Remember to follow the three rules above.

Following those rules always produces ads that are much more interesting from a consumer’s point of view, and interest translates into sales. Spend the time needed to make your ad as effective as possible- while it’s only a few lines of text it’s the fundamental building block of your online business (if you’re running PPC, that is).

Remember - Your ad has one purpose and one purpose only: to generate interested, qualified customers for your products. If your ad is not successful at accomplishing this task you will likely lose money.

Example Scenario:

Let’s say that you’re an affiliate marketer who is looking to promote the latest make money from home eBook. Chances are good that you’re entering this market knowing a few things about the subject and are aware of the intense competition in that arena. Your ads, as a result, are going to have to be killer in order to catch the interest of the customers who have been bombarded by dozens of PPC ads and link campaigns.

Let’s say the product is called “Cameron’s Crazy Cash Cow” and you’re running a PPC campaign to a landing page that has been specifically designed for it. Remember, your ad needs to be able to do everything we talked about above while maintaining a good quality score (to keep your cost per click low).

So, knowing a few things about the product (the name, niche, price, etc.) we can begin to drum up some PPC ads for it:

Ad one:

Milk that Cow
Take old Bessie out back
and fill up those buckets!
http://www.yourlandingpages.com

Ad two:

Skim or Homo?
No matter how you like your
milk it always equals cash!
http://www.yourlandingpages.com

Ad three:

Cameron’s Nuts!
He’s lactose intolerant, but at
least he’s making money!
http://www.yourlandingpages.com

Ad four:

Drip, drip, drip.
That’s the sound of money
from the cow, baby.
http://www.yourlandingpages.com

See the difference between the plain Jane PPC ad and the ones that I had created above? Next, we’re going to talk about why ads like that convert and how you can replicate those conversions for any product.

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