This is a sample article for www.ultimatesalescopies.com. Please keep in mind that it has been reduced in both length and depth as it has been designed to showcase what members receive. As well, this sample article has been edited to remove crucial information that only members are privy to.

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Selling on the web is one of the hardest things you will ever have to do unless you know the right ways to approach it. Like anything, there are right ways to sell your product or service and there are wrong ways to do it. What I’ve noticed is that thousands of affiliates are promoting their respective products the wrong way. Instead of focusing on creating websites that have meaningful content and a sense of purpose these affiliates create dull, lackluster pages that are unappealing to the visitor and the vendor they’re representing.

Truth be told, there are only two ways that you can effectively create a sale online:

• Introduce and convert a product based on no prior experience - This is demonstrated when you convert a visitor into a sale when that visitor had absolutely no knowlege of what your product or service was before they hit your landing page or website. This is the most difficult form of sales on the internet and is effectively reason that the affiliate marketing model was created (and also the reason for affiliate marketing’s subsequent explosive growth).Imagine walking up to people on the street and trying to get them to buy your widget. Notice how many people just walk on by? That’s exactly what you’re doing on the internet, and without some form of pre-sale or other way of introducing that customer to the product you can expect your conversion ratio to be quite low. So, how do you turn this approach into a positive one? Simple- you make it so blatantly obvious that the widget is the widget they’ve been searching for their entire life!

• Convert a visitor that already has prior experience with your product or service - This is what’s known as “pre-selling” or “pre-qualifying” the visitor. Essentially, rather than rely on the sales copy of the website to convert the visitor, you develop a series of landing pages or websites that are designed to introduce the visitor to the product or service and then direct that visitor to the sales-site in order to conduct the actual transaction. Then again, if you’re an affiliate, you already knew that.So I suppose you’re wondering if I’m going to introduce something that’s fresh and new. As it turns out, yes, I am. Through a process that I’ve perfected over time (that I call hand-shaking), you effectively introduce and complete a sale in such a way that the visitor doesn’t even know that they were sold nor do they know that they had any alternative. There are many ways that you can accomplish this, and once you have a copy in place that does so your conversion rate will skyrocket.

Before we get into how to use either technique I want to talk about some of the tools that you should have at your disposal at any given time. Every writer needs to have a few crucial tools handy that will make their life much easier and will ensure that their writing remains top-notch.

• A keyword analyzer - Your sales copy (or any copy, be it article or otherwise) is going to need to be keyword rich in order to help your website rank well in the search engines.

• A thesaurus - Using the same vocabulary over and over again makes your copy sound boring and poorly constructed.  Would you want to buy something from someone who sounds as if they’re 10 years old?

• An authoring suite - If you don’t have a program to write your copy in (such as Microsoft Word) you’re going to find the process that much more difficult.

• Inspirational materials - I can sit down and write something right off the top of my head most days, but sometimes I need something that acts as inspiration.  Before I write a copy I sit down and search for related articles or copies online that serve as inspiration.  Keep in mind that there is a very fine line between influence and plagiarism- make sure you don’t cross it.

Of course, if you had purchased this guide I would have told you which programs I use and what resources are my favorites.  Hurry up and purchase your copy already!
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